About Olivers BabyCare

Olivers BabyCare started life in 1993 as a baby shop in Winchester, and we've been helping parents ever since. For many years we ran as an online nursery retailer, working directly with families at baby shows across the UK.

Then in 2021, things changed. With high street baby retailers closing across the country, it became clear there was real demand locally for somewhere people could come and see products in person. So we converted part of our warehouse near Peterborough into a store. It's air conditioned, fitted to a high standard, and holds over 4,000 products alongside the warehouse that supplies them.

What we're here to do. We cover everything from the early stages of pregnancy through to a child's first day at school. Travel systems, car seats, nursery furniture, feeding and changing, home safety, and gifts.

Shopping for a baby is a whole new world, and it can be daunting the first time round. Our staff know the ranges properly and will give you a straight answer, including when something isn't worth the money.

We know it's expensive. We price match wherever we can, because being a parent is rewarding and costly in roughly equal measure. See Do you price match?

Come and see us. You'll find us just outside Peterborough, near Stamford, open Monday to Saturday. Free parking, baby changing, somewhere to sit and feed, free car seat fitting, and space to try a pushchair outside on real ground. No appointment needed and no pressure to buy. See Visiting our shop.

Can't get to us? Everything is available online, with click and collect if you'd rather pick it up yourself.

Find us on Facebook and Instagram for new products, offers and competitions.